A website is meant to gives information. Keeping your website’s content up to date and updated constantly key to your website online success over other business offering the same business with you.
. On the other hand, the benefits from doing so – especially the long term benefits worth the efforts and cost.
Before i go on, if your website is built on a content management system, then you are a step ahead. But, if you are not sure about what your developer used in building your website, then be sure we can help you with a content management system.
Why Updating a website content is important?
- SEO RANKING : Search engine tools (google , bing and yahoo ) love good and first hand contents. They crawl quality and original post or contents on a website, especially when it is brand new on the internet . If your website is often updated with quality contents then be rest assured that search engines will regularly crawl your site and this will boost your seo ranking.
- It increases conversion rate – Websites are meant to serve information about products and services to users and giving users fresh content makes them happier and want to always come to your site and see what you have . Most happy users probably come back, convert, register, buy or recommend your website to other people.
- It’s a signal that your website or business is active and alive – Imagine visiting 2 identical websites selling the same product at the same price but one of them has an updated blog, support forum or news section. Other things being equal, which one would you trust? The one that has updated content gives you the feeling that it is still in operation, active and that they care about their customers.