You have just invested in having your business website designed, built and launched for you and you are rubbing your hands together in anticipation of your entire target market hitting your site in droves.
Sorry to burst your bubble but that simply isn’t going to happen (unless you are very lucky).
“So why isn’t anyone coming to my website?”
As business owners you need to understand that with so many hundreds of millions of websites already in existence your new website inevitably starts at the bottom of the list. Also just because you have a new website, it doesn’t mean that online users are going to be looking for it.
“So how do I help people find and come to my website?”
There is no magic formula or guaranteed solution for this but take a look and answer the below as honestly as you can:
- Does your website have a professional appearance?
- Is your website interesting, attention grabbing and relevant?
- Is your website fully accessible and easy to navigate?
- Does your website provide ‘real’ content (not obviously keyword dense)?
- Does your website make it easy for people to do business with you?
- Has your website been built with search engine optimisation in mind?
Have you said yes to all of the above? I do hope so! If not, you really need consider addressing this before looking at the next set of options as this might come back and bite you further down the line.
The trick to getting what you want out of your website is to have a website design that attracts the visitors you want and encourages them to do what you want them to do. If your website looks professional, is engaging & accessible, has relevant and interesting content and is SEO friendly you are now in a position to do for your website what it needs you to do…to start promoting it!
There are many ways you can promote your website including pay per click advertising, mass-email marketing, social media marketing and offline website promotion. These are all popular methods to generate traffic but some will work better than others depending on your business and how you operate as an individual.
Pay Per Click Advertising (PPC):
PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website the site publisher would usually set a fixed pay per click rate. Also called cost-per-click (CPC).
Email Marketing, in essence, means bulk sending of promotional emails to your customers and contacts. At times, people mistake mass emails for spam. However, the difference between the two is that spam is unsolicited, whereas mass emails are permission based.
Social Media Marketing:
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Offline Website Promotion:
Offline website promotion is the opposite of online marketing. Online marketing is marketing/advertising done over the internet. Offline promotion is the traditional method(s) of marketing such as television/newspaper/magazine adverts, posters, etc etc. Even online businesses can benefit from offline promotions and most usually utilise both online and offline marketing strategies.
If you have any questions or comments, please leave a comment below or contact us directly.