Website designing is a dynamic experience. It plays an integral part in company’s overall success. In fact, it is your online representation that cast a strong impression worldwide. In a highly saturated market like the NIgeria Market, it is difficult to adjust in the market flow.
Every company needs some important ingredients that make it outshine amongst its competitors.
We as a leading web designers in Lagos Nigeria, also focus on web designing, aiming to craft perfection on the online grounds. Our highly experienced team of web designers has figured out where things go wrong when designing a website for your company.
Here are 5 mistakes that should be avoided in order to have an attractive, interactive, simple yet incredible web design.
5. User Experience
There are two key elements that must be kept in mind when designing a website. Focus on the UI so that you have low bounce rate. User experience counts a lot, a user should feel at ease when he navigates your website. Your web design should be engaging and responsive. A better user experience generates leads and results in increased number of traffic to lead conversion rate.
4. Content Development
Content is king. Website content draws attention and appeals visitor to act. Be sure your content is legible, never use long paragraphs and self-promoting content. Highlight what your are offering in the most simplified manner by using minimal text possible. Always keep in mind, minimal text can improve readability and increase the conversion rate. White spaces matter a lot when designing a web design; exploit your white space with proper simplified brief content.
3.Use Content Management System (CMS)
If you plan to update your content on a regular basis consider a content managed site. Most web host providers offer some form of content management software that allows you to easily and quickly update your own content. Discuss this with your website designer prior to beginning your website design, as they should be able to help you choose, customize and, where necessary, upload the CMS software to your web server. Our CMS of choice is WordPress which can be customized to suit your needs and is very easy to use. View our website design portfolio which show cases a number of clients’ websites built using WordPress.
2. Integrate social media and video or photo sharing with your website.
There are a number of reasons and methods for integrating your website with social media and video or photo sharing web sites. Using these sites you can direct traffic to your website on a regular basis or when you have something new to share. The inbound links from high-profile websites such as Facebook, Twitter, LinkedIn, YouTube, Vimeo, Flickr and now Google+ will increase your search engine results page ranking.
Using LinkedIn, Facebook, Twitter and Google+ you can communicate with potential and regular customers letting them know about upcoming events, new products and services, special offers and discounts. Create a professional profile on LinkedIn to demonstrate your skills and expertise for anyone looking for what you offer. Create a Facebook page and post photos of recent work or new products, with links to your website’s portfolio or products page. Create a Twitter profile and post relevant tips and information with links to corresponding articles on your website. Create short videos and upload to YouTube to showcase your work or demonstrate useful tips to help clients. Always include a link back to an appropriate landing page on your own website and ensure you include a call to action on that page.
1. Avoid Unnecessary Pop-Ups
There are a variety of ways to ruin a website and this is the most effective one. Popup pages and ads are the most annoying stuff on any website. These are the most irritating thing in the internet world. If you want to have a friendly user experience, then avoid using Popups even for your own pages. Integrate all the information on your website page and simply AVOID pop-ups!