Google Tag Manager is a simple tool that helps us to track the goals, events, and conversion without disturbing the website. It gives us flexibility. Without much dependency of the developers, this can be achieved by even a non-developer. Isn’t that cool?

So here we go, let’s discuss about the Advantages, Features and much more about Google Tag Manager. Understanding GTM will help any Digital Marketing Agency improve their client’s website performance and tracking events..

Why you want to use Google Tag Manager?

Though we are using the analytics to track our audience, Google tag manager provides you the accurate result by adding Google Analytics (GA) code in GTM instead of adding it in web pages. It has the option of adding the tags with different modules that we are using in day today life: to track the visitors, enquiry and conversions.

GTM gives us option to track events also from third party; it has features of tracking specific page, or click event that want us to track.  To see the tag that is available in GTM, you can login with Gmail and view the tags that are available in GTM.  Listed are a few options that GTM gives us:

  • Universal Analytics – Google Analytics
  • Classic Google Analytics – Google Analytics
  • AdWords Conversion Tracking – AdWords
  • AdWords Remarketing – AdWords
  • DoubleClick Floodlight Counter – DoubleClick
  • DoubleClick Floodlight Sales – DoubleClick
  • Google Optimize – Google Optimize
  • Google Surveys Website Satisfaction – Google Surveys

Here are a few reasons to use Google Tag Manager

  • Improves the website speed,
  • Maintains high security,
  • Extremely flexible for non developers,
  • Debug options,
  • Version can be controlled and it has a log that asks every time you publish the changes and creates a history for the actions made on the website or webpage.

Options used in GTM:

  1. Tag firing option: We can control the tag how it can be triggered in a web page. It can be viewed in the advanced settings of tag definitions in a web container. You can select any of these following like unlimited, once per event, and once per page.
  2. Preview option: Preview option is used to check the added content live on the webpage and it can be changed if the preview highlights issues. That said we can fix the issues immediately.
  3. Adding Custom HTML: There is an option in GTM to add custom html.It can be used in the scripts for adding any third party websites to track the events in your website.
  4. Custom Image Tag: It helps you to manage your image with custom trigger and parameters.

To learn more and work with Google Tag Manager implementation, Contact us. We will help you get through the difficulties you face with the CTM or Digital Marketing as a whole. Please leave your comments below on your experience with GTM if any and how it helped you boost your websites performance.


Whether you’re doing the work yourself or hiring a web designers in Nigeria, the end result should be unique to your business and ultimately benefit your company through revenue growth and traffic increases. The internet contains millions of websites, a large percentage of those being businesses. Small or large, each of those businesses must have a competitive edge that draws customers in.

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Web designers in NIgeria

A website is meant to gives information. Keeping your website’s content up to date and updated constantly key to your website online success over other business offering the same business with you.

. On the other hand, the benefits from doing so – especially the long term benefits worth the efforts and cost.

Before i go on, if your website is built on a content management system, then you are a step ahead. But, if you are not sure about what your developer used in building your website, then be sure we can help you with a content management system.


When you start thinking of doing a business through internet, the first thing that you think about is your website domain name. Before you choose a domain name, you should consider the following:

  • Who would be your target audience?
  • What you intend to sell to them. Is it a tangible item or just text content?
  • What will make your business idea unique or different from everything else that is already avilable in the market?

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

Using keywords in your domain name gives you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click-through-rates on search engine listings and paid ads as well as make it easier to use your keywords in get keyword rich descriptive inbound links.

Avoid buying long and confusing domain names. Many people separate the words in their domain names using either dashes or hyphens. In the past, the domain name itself was a significant ranking factor but now search engines have advanced features and it is not a very significant factor anymore.

Keep two to three words in your domain name that will be easy to memorize. Some of the most notable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google, etc.

You should be able to say it over the telephone once, and the other person should know how to spell it, and they should be able to guess what you sell.

Guru Mantra

Finally, you should be able to answer the following questions:

  • Why do you want to build your website?
  • Why should people buy off your site and not from other site?
  • What makes you different from others?
  • Who are your target audience and what do you intend to sell?
  • List 5 to 10 websites that you think are amazing. Now think why they are amazing.
  • Create 5 different domain names. Make at least 1 of them funny. Tell them to half a dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.
  • Buy your domain name that is catchy, memorable, and relevant to your business.

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

  • designing and developing a website to rank well in search engine results.
  • improving the volume and quality of traffic to a website from search engines.
  • marketing by understanding how search algorithms work, and what human visitors might search.
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When it comes to running a small business, your website is the face of your company. Often, the website is the first impression that potential customers will get of your business, so it’s important that it looks professional, reputable, and attractive. It often seems like design trends change too quickly to keep up, however keeping up to date with design trends and having a modern and attractive design will make a good impression on your customers.


If your business has a website, you’ve probably been hearing a lot about responsive design lately. So what is a responsive website?

A responsive website is the same site – same links, same content –on every device. The only difference is that it is coded such that it will automatically resize its various elements for whatever size device it is being viewed on – whether it’s a 1200 x 800 monitor (the most common worldwide at 19.5% market share) or a 320 x 480 smartphone (11.4% market share). Of course, device size market share remains fluid, and probably changed while I was writing this sentence, which is what makes an adaptive design more important than ever. Source: Global Screen Size Diversity infographic.


If you run a local business, you must have realised how crucial it is to attract local customers. You would also have been told that your business needs local seo. But for many business owners, term local seo remains a confusing topic. What do they need to do? why do they need it?

As per the statistics, 1 in 3 of all Google searches being  for local businesses, getting your business onto the first page of Google in your local area is more important than ever.